![]() ![]() Signpost expects to add employees in all three of its office locations: New York, Austin, and Denver. Building on the growing sense of optimism, Signpost will move its New York headquarters to 275 Seventh Avenue in early July 2019. The company achieved cash flow break-even in early 2019, ahead of schedule, supported by 43% year-over-year growth in its core product and less than one percent customer churn. The funding comes following a period of intense focus and strong performance for Signpost. “Too often, they don’t have the time or resources to devote to marketing, which can make the difference between the success or failure of their business.” Signpost Builds on Recent Success ![]() “Local business owners struggle to manually create and maintain a customer list and to send consistent marketing communications,” Wall added. Only half of all local businesses survive to their fifth birthday, with 82% of small business failures related to cash flow (VisualCapitalist, 2017). At the same time, many business owners struggle to capture customer contact information or market to them effectively. Local businesses without reviews may not show up in these results and can lose critical revenue. Today, at least 82% of smartphone shoppers conduct ‘near me’ searches and 90% are likely to click on the first set of results (Search Engine Land, 2018) of those, 76% call or visit the business within 24 hours (Google, 2016). “Signpost puts the power of the world’s largest marketing departments in the hands of local business owners and empowers them to instantly capture their customer data, get better online reviews, and win new repeat business automatically and effortlessly.”īusinesses rely on customer reviews in local searches on Google Maps, Facebook, Yelp, and others to drive new and repeat revenue. businesses and account for nearly half of GDP - have been left behind,” said Stuart Wall, founder and CEO of Signpost. “While large corporations have used powerful marketing technology to drive extraordinary growth for years, local businesses - which make up 99.7% of all U.S. Marketing News: Marlin Acquires Clarus Commerce, Premium Loyalty Programs Provider But customer data itself is both- a challenge and an opportunity. ![]() Enterprise marketers would be unable to create winning CX without it. Identity Resolution is central to customer data management in the omni-channel world. IDENTITY RESOLUTION FOR WINNING CUSTOMER EXPERIENCE- A GUIDE FOR ENTERPRISE MARKETERS ![]()
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